Alex Glenn – How To Launch an Agency-Focused Partner Program

Alex Glenn – How To Launch an Agency-Focused Partner Program

in on 01/26/2022
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Alex Glenn – How To Launch an Agency-Focused Partner Program
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  • ⭐ Last Updated Date: 03-18-2024
  • ⭐ Course Size: 9.49 GB

Alex Glenn - How To Launch an Agency-Focused Partner Program (9.49 GB)

Last Updated Date: 03-18-2024

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Alex Glenn - How To Launch an Agency-Focused Partner Program
Best Practice Sales Process for Agencies - Rachel Jacobs class 2.mp4
CRO and Lead Generation for Your Agency - Rachel Jacobs class 3.mp4
Case Study with Keith Gaytam, AgencySnap.mp4
Guide to Building Your Agency Retainers - Rachel Jacobs class 4.mp4
How To Implement Wifi Marketing In Your Agency.mp4
How You Sell a Wifi Retainer.mp4
How to Choose a Software Partner - Amanda Nielsen.mp4
How to Define Agency Positioning - Rachel Jacobs class 1.mp4
How to Move from Selling Time to Selling Value - Jessica Minasian.mp4
Intro and Onboarding into White Label Wifi Marketing.mp4
Jessica Minasian - Selling Time to Selling Value.mp4
Nicolas Scalice - Retainer Sales And Onboarding SOPs.mp4
Optimizing Partnerships Through Alignment And Co-Marketing - Gabriel Marguglio.mp4
Partner Tiers and Optimizing Retainers - Scott Gellatly.mp4
Presenting Software (Agnostic vs Partner presentations) - Mark Colgan.mp4
Rachel Jacobs - Sales Process for Retainers.mp4
Scaling With Multi-Tiered Agency Retainers - Alex Bass.mp4
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So, how can software companies successfully launch an agency-focused partner program to foster these types of partnerships? Here are a few key steps to take:

1. Understand the Agency’s Needs: Before even approaching an agency, it’s important to understand what their needs and pain points are. What are they looking for in a software partner? How can your software help them better serve their clients? By understanding this, you can tailor your partner program to meet their specific needs.

2. Develop a Value Proposition: What value does your software bring to the agency? How will partnering with you benefit them? Develop a clear value proposition that outlines the benefits of partnering with your company. This could include things like access to exclusive resources, training and support, co-marketing opportunities, and more.

3. Create a Partner Portal: Having a centralized hub of resources for your agency partners can greatly streamline the partnership process. This portal can include things like training materials, sales and marketing resources, product information, and more. Make it easy for agencies to access the information and resources they need to succeed.

4. Provide Training and Support: Once an agency has signed on as a partner, it’s important to provide them with the training and support they need to effectively sell and implement your software. This could include things like in-person training sessions, webinars, ongoing support from a dedicated partner manager, and more.

5. Offer Co-Marketing Opportunities: Partnering with an agency should be a two-way street. Offer co-marketing opportunities that allow both parties to promote each other’s services. This could include things like joint webinars, case studies, blog posts, and more. By working together to promote each other, both parties can increase their visibility and reach new clients.

6. Provide Incentives: Incentivize agencies to partner with you by offering rewards for meeting certain goals or milestones. This could include things like discounts on your software, bonuses for reaching sales targets, or even revenue sharing opportunities. By providing incentives, you can motivate agencies to actively promote and sell your software.

7. Solicit Feedback: Lastly, it’s important to solicit feedback from your agency partners on a regular basis. Ask them what’s working well, what could be improved, and how you can better support them. By listening to their feedback and making changes based on their input, you can strengthen your partnerships and ensure long-term success.

In conclusion, launching an agency-focused partner program can be a valuable way to grow your software company and increase your reach in the market. By understanding the needs of agencies, developing a clear value proposition, providing training and support, offering co-marketing opportunities, providing incentives, and soliciting feedback, you can build strong and successful partnerships with agencies that drive revenue and growth for your business.


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