Chris Orzechowski – Double Your Deliverability

Chris Orzechowski – Double Your Deliverability

in on 05/24/2023
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Chris Orzechowski – Double Your Deliverability
  • ⭐ Learn online (no require download), easy download (Google Drive)
  • ⭐ Ensure to get all files in the file list
  • ⭐ Get free update course through your email
  • ⭐ Last Updated Date: 03-18-2024
  • ⭐ Course Size: 4 GB

Chris Orzechowski - Double Your Deliverability (4 GB)

Last Updated Date: 03-18-2024

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Data
Chris Orzechowski - Double Your Deliverability
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01-Getting Started
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May 24, 2023 me
02-Domain Authentication
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May 24, 2023 me
03-Content Best Practices
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May 24, 2023 me
04-Email Sending Strategy
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May 24, 2023 me
05-List Building
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May 24, 2023 me
06-Final Thoughts
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May 24, 2023 me
07-Deliverability Case Studies
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May 24, 2023 me
08-Bonuses
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May 24, 2023 me
My Drive
Data
Chris Orzechowski - Double Your Deliverability
01-Getting Started
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01-Welcome to Double Your Deliverability!.mp4
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May 24, 2023 me
31.3 MB
02-Do I Have A Deliverability Problem.mp4
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May 24, 2023 me
50 MB
03-Factors That Affect Deliverability.mp4
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64.3 MB
04-Audit Log.xlsx
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33.3 kB
04-Deliverability Audit Checklist.docx
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May 24, 2023 me
7.3 kB
04-How to Perform an Audit.mp4
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May 24, 2023 me
488.2 MB
My Drive
Data
Chris Orzechowski - Double Your Deliverability
02-Domain Authentication
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01-Authentication Overview.mp4
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79.8 MB
02-SPF Deep Dive.mp4
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116.3 MB
03-DKIM Deep Dive.mp4
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122.9 MB
04-DMARC Deep Dive.mp4
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May 24, 2023 me
142 MB
My Drive
Data
Chris Orzechowski - Double Your Deliverability
03-Content Best Practices
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01-Technical Aspects of Content.mp4
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214.3 MB
02-Copywriting Aspects of Content.mp4
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199.3 MB
02-Resource.pdf
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251 kB
My Drive
Data
Chris Orzechowski - Double Your Deliverability
04-Email Sending Strategy
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01-Automations to Boost Reputation.mp4
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343.2 MB
02-Campaign Strategies (Segmentation).mp4
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85.6 MB
03-Campaign Strategies (Volume).mp4
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79 MB
04-Campaign Strategies (Content Calendars).mp4
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May 24, 2023 me
56.5 MB
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Chris Orzechowski - Double Your Deliverability
05-List Building
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01-Acquiring the Right Audience.mp4
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53 MB
02-Form Spam Prevention.mp4
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116.6 MB
03-Note.pdf
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32.2 kB
03a-List Cleaning Demo (Neverbounce) Part 1.mp4
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96.5 MB
03b-List Cleaning Demo (Neverbounce) Part 2.mp4
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69.3 MB
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Chris Orzechowski - Double Your Deliverability
06-Final Thoughts
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01-DYD Master Checklist.docx
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9 kB
01-Putting It All Together.mp4
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236.1 MB
02-If All Else Fails....mp4
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77.8 MB
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Chris Orzechowski - Double Your Deliverability
07-Deliverability Case Studies
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01-Client Example (Full Audit).mp4
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427.4 MB
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Chris Orzechowski - Double Your Deliverability
08-Bonuses
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01-'No-No Words'.mp4
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233.2 MB
02-Cold Email Marketing.mp4
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132 MB
03-Bonus Call Recording - AMA with Matt & Chris.mp4
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May 24, 2023 me
615.4 MB
Get Discount ?

It’s a common struggle for many email marketers – you spend hours crafting the perfect email, only to have it end up in the dreaded spam folder instead of your subscribers’ inboxes. This can be frustrating and demoralizing, especially when you’ve put in so much effort to create valuable content for your audience.

If you find yourself in this situation, it’s likely that you have a deliverability problem. Deliverability refers to the ability of your emails to actually reach the intended recipient’s inbox, rather than being blocked by spam filters or other email security measures. This can have a significant impact on your email marketing success, as emails that are not delivered may not be seen by your subscribers, leading to missed opportunities for engagement and conversions.

So how can you tell if you actually have a deliverability problem or not? There are a few key indicators to look out for. If you notice a sudden drop in your open rates or click-through rates, or if you receive an increase in complaints or unsubscribes, these could be signs that your emails are not reaching your subscribers’ inboxes. Additionally, if you are consistently finding your emails in the spam folder or if you are experiencing delays in email delivery, these are all red flags that your deliverability may be suffering.

There are a number of factors that can affect your email deliverability, and understanding these factors is crucial to improving your chances of reaching your subscribers’ inboxes. The nine main factors that can impact deliverability include:

1. Sender reputation: This is a measure of how trustworthy and legitimate your emails appear to ISPs (Internet Service Providers) and email clients. A poor sender reputation can lead to your emails being flagged as spam.

2. Authentication: Authenticating your domain with SPF, DKIM, and DMARC protocols can help verify that your emails are being sent by a legitimate sender and can improve your email deliverability.

3. List quality: Maintaining a clean and engaged email list is essential for good deliverability. High bounce rates and low engagement can harm your sender reputation.

4. Content: The content of your emails plays a significant role in deliverability. Avoid using spammy language or excessive use of images and links, as these can trigger spam filters.

5. Frequency: Sending too many emails in a short period of time can also harm your deliverability. It’s important to find a balance and avoid overwhelming your subscribers.

6. Engagement: ISPs monitor how subscribers interact with your emails, so low open rates and high spam complaints can negatively impact your deliverability.

7. List hygiene: Regularly cleaning and maintaining your email list can help improve deliverability by removing inactive or invalid email addresses.

8. IP reputation: If you are sending emails from a shared IP address, the reputation of that IP address can impact your deliverability.

9. ISP filtering: Different ISPs have different algorithms for filtering spam, so it’s important to understand how each ISP handles incoming emails to maximize your deliverability.

At my agency, we have developed a step-by-step audit process that we use to help our clients dramatically improve their email deliverability. This process involves a thorough examination of each of the factors mentioned above, as well as additional strategies to optimize deliverability.

One key strategy we recommend is authenticating your domain with SPF, DKIM, and DMARC protocols. This can help improve and maintain a good reputation with ISPs, as it verifies that your emails are coming from a trusted source.

Additionally, aligning your domain authentication can further enhance your deliverability. By ensuring that your SPF, DKIM, and DMARC records are all properly configured and aligned, you can increase the likelihood that your emails will be delivered successfully.

When it comes to email content, there are a number of do’s and don’ts that can affect deliverability. Avoid using spammy language, excessive punctuation, or misleading subject lines, as these can trigger spam filters. Instead, focus on creating valuable and engaging content that resonates with your audience.

Copywriting strategies can also play a role in improving deliverability. By crafting compelling subject lines and engaging email copy, you can increase open rates and engagement, which can in turn boost your sender reputation.

Automation is another valuable tool for improving deliverability. By setting up automations that monitor and optimize your email campaigns, you can ensure that your emails are reaching the right audience at the right time without having to constantly monitor and adjust your campaigns manually.

List hygiene is also crucial for maintaining good deliverability. Periodically trimming inactive or unengaged subscribers from your email list can help improve engagement rates and reduce the risk of spam complaints.

To demonstrate the effectiveness of these strategies, we have included two case studies in this article. The first case study highlights the impact of list cleaning on deliverability, showing how removing inactive subscribers can lead to improved engagement and open rates. The second case study demonstrates the power of authentication-fixes, illustrating how aligning domain authentication protocols can dramatically improve deliverability.

In conclusion, improving your email deliverability is a critical component of successful email marketing. By understanding the factors that can impact deliverability, implementing best practices for authentication, content, and list hygiene, and using automation and optimization strategies, you can dramatically improve your chances of reaching your subscribers’ inboxes. Be proactive in monitoring your deliverability and making necessary adjustments to ensure that your emails are being delivered successfully. By following the steps outlined in this article, you can double your deliverability and maximize the impact of your email campaigns.


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