Justin Borge – TURNING SEARCHES INTO TRAFFIC

Justin Borge – TURNING SEARCHES INTO TRAFFIC

in on 03/24/2022
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Justin Borge – TURNING SEARCHES INTO TRAFFIC
  • ⭐ Learn online (no require download), easy download (Google Drive)
  • ⭐ Ensure to get all files in the file list
  • ⭐ Get free update course through your email
  • ⭐ Last Updated Date: 03-18-2024
  • ⭐ Course Size: 1.36 GB

Justin Borge - TURNING SEARCHES INTO TRAFFIC (1.36 GB)

Last Updated Date: 03-18-2024

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Justin Borge - TURNING SEARCHES INTO TRAFFIC
Folders
1-Start Here
1. Getting Set Up
2. Identifying Your True Competitors
3. Creating a Master List of Everything Your Competition Ranks For
4. Planning Your Marketing Funnel Around Easy-To-Rank-For Keywords
5. Creating an Expert-Level Content Strategy
6. Estimating ROI in SEO and Content Marketing
BONUS- Find the Keywords Your Competitors Share (that you're missing out on)
1-Start Here
Files
How to Get Help & Make Requests.png
SEO Keyword Research Course Intro.mp4
1. Getting Set Up
Files
1.1 Installing Our Google Sheets Template.mp4
1.2 A Note on Trials.mp4
1.3 Ahrefs Keyword Research Overview.mp4
PUBLIC - SEO Keyword Research Blank Template.xlsx
2. Identifying Your True Competitors
Files
2.1 Ask Your Client Directly using these questions.mp4
2.2 Use Sparktoro to Find Sites Your Audience Trusts.mp4
2.3 Use Ahrefs to Find Competing Domains.mp4
3. Creating a Master List of Everything Your Competition Ranks For
Files
3.1 Exporting Relevant SEO Data Per Each Competitor.mp4
3.2 Adding the Data to Google Sheets Removing Duplicates and Organizing.mp4
3.3 Stylizing Formatting and Making the Data Readable.mp4
3.4 How to Interpret The Master List and put it to good use.mp4
4. Planning Your Marketing Funnel Around Easy-To-Rank-For Keywords
Files
4.1 Importing Your Master List Into Ahrefs to Make it Filterable.mp4
4.2 Applying Informational Intent Filters and Exporting Back Into Google Sheets.mp4
4.3 Applying Commercial Intent Filters and Exporting Back Into Google Sheets.mp4
4.4 Organizing the Data and Making Each Tab Readable.mp4
hwyh-funnel-image(1).jpg
5. Creating an Expert-Level Content Strategy
Files
How to Plan a Topic Cluster Using Your Completed Spreadsheet.mp4
TopicClusters-03.png
What Topic Clusters Are and Why They're Important for Growing Your Traffic.png
6. Estimating ROI in SEO and Content Marketing
Files
Using the ROI Calculator.mp4
BONUS- Find the Keywords Your Competitors Share (that you're missing out on)
Files
How to Do A Content Gap Analysis.mp4
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Keyword research and content strategy are essential components of any successful digital marketing campaign. In today’s competitive online landscape, it’s more important than ever to have a solid understanding of how to turn searches into traffic. That’s where Justin Borge’s course on Keyword Research and Content Strategy comes in.

The course starts with a brief introduction that sets the stage for what to expect and how to navigate the material. From there, participants are guided through the process of setting up a Google Sheets template that mirrors the one used by professionals in the industry. This template serves as a central hub for organizing and analyzing keyword data, making it easier to track progress and make informed decisions moving forward.

One of the key tools covered in the course is Ahrefs, a powerful platform that simplifies the keyword research process. Participants learn how to leverage Ahrefs to identify competitors, analyze their SEO data, and create a master list of keywords that can be used to inform content strategy. By understanding what their competitors are ranking for, participants can uncover new opportunities for improvement and optimization.

The course also delves into the importance of identifying true competitors and how to go about doing so. By asking the right questions, using tools like Sparktoro, and leveraging Ahrefs, participants can paint a more accurate picture of who they’re up against in the digital landscape. This knowledge is crucial for developing a strategy that sets them apart from the competition.

Once participants have compiled a master list of keywords, they are guided through the process of organizing this data and filtering it based on informational and commercial intent. This step is crucial for aligning content strategy with marketing funnel stages and ensuring that each piece of content serves a specific purpose in driving traffic and conversions.

The course also covers the concept of topic clusters and how they can be used to optimize content for search engines. By strategically planning a topic cluster based on the completed keyword spreadsheet, participants can create a cohesive content strategy that maximizes their chances of ranking well and attracting valuable traffic.

Estimating ROI in SEO and content marketing is another important aspect of the course. Participants learn how to use an ROI calculator to forecast future traffic and earnings, helping them set realistic expectations and demonstrate the value of their efforts to clients and stakeholders.

Lastly, the course offers a bonus section on finding keywords that competitors share but are missing out on. By using the Ahrefs Content Gap tool, participants can uncover valuable insights that can be turned into actionable recommendations for clients. This additional offering can add another revenue stream to their business and help differentiate them from competitors.

Overall, Justin Borge’s course on Keyword Research and Content Strategy provides a comprehensive roadmap for turning searches into traffic. By following the step-by-step process outlined in the course, participants can gain the skills and knowledge needed to elevate their digital marketing efforts and achieve tangible results for themselves and their clients. If you’re looking to take your keyword research and content strategy game to the next level, this course is a must-attend.


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