Mindworx – Behavioral Economics & Psychology in Marketing

Mindworx – Behavioral Economics & Psychology in Marketing

in on 05/06/2021
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Mindworx – Behavioral Economics & Psychology in Marketing
  • ⭐ Learn online (no require download), easy download (Google Drive)
  • ⭐ Ensure to get all files in the file list
  • ⭐ Get free update course through your email
  • ⭐ Last Updated Date: 03-18-2024
  • ⭐ Course Size: 8.2 GB

Mindworx - Behavioral Economics & Psychology in Marketing (8.2 GB)

Last Updated Date: 03-18-2024

Google Drive Proof

Mindworx - Behavioral Economics & Psychology in Marketing
Folders
01 - Welcome
02 - What is Behavioral Economics
03 - Analyze the Decision Making Context
04 - Drivers of Behavior
05 - Choice Architecture
06 - Perception of Price and Product
07 - Test and Iterate
08 - Marketing Tools
09 - Case Studies
10 - Thank You
11 - Worksheets
01 - Welcome
Files
#12402 - 'MINDWORX Academy'.jpg
01 - Welcome to the course.mp4
02 - What is Behavioral Economics
Files
2-Introduction to Behavioral Economics - MINDWORX Academy.mp4
3-Why Behavioral Economics in Marketing - part 1 - MINDWORX Academy.mp4
4-Why Behavioral Economics in Marketing - part 2 - MINDWORX Academy.mp4
5-Why Behavioral Economics in Marketing - part 3 - MINDWORX Academy.mp4
03 - Analyze the Decision Making Context
Files
6-Analyze the Decision-making Context - MINDWORX Academy.mp4
04 - Drivers of Behavior
Files
7-Introduction to Drivers of Behavior - MINDWORX Academy.mp4
8-Uncertainty - MINDWORX Academy.mp4
9-Social Proof - MINDWORX Academy.mp4
10-Reciprocity - MINDWORX Academy.mp4
11-Perceived Effort - MINDWORX Academy.mp4
12-Loss Aversion - MINDWORX Academy.mp4
05 - Choice Architecture
Files
13-Introduction to Choice Architecture - MINDWORX Academy.mp4
14-Friction - MINDWORX Academy.mp4
15-Choice overload - MINDWORX Academy.mp4
16-Defaults - MINDWORX Academy.mp4
17-Salience - MINDWORX Academy.mp4
18-Creativity and Behavioral Economics - MINDWORX Academy.mp4
06 - Perception of Price and Product
Files
19-Introduction to Perception of Price and Product - MINDWORX Academy.mp4
20-Fairness - MINDWORX Academy.mp4
21-Anchoring - MINDWORX Academy.mp4
22-Decoy and Middle Option - MINDWORX Academy.mp4
23-Power of Free - MINDWORX Academy.mp4
07 - Test and Iterate
Files
24-Test and Iterate - MINDWORX Academy.mp4
08 - Marketing Tools
Files
25-Iconosquare - MINDWORX Academy.mp4
26-CrazyEgg - MINDWORX Academy.mp4
09 - Case Studies
Files
27-Lemonade by Dan - MINDWORX Academy.mp4
28-Bathroom Scale by Dan - MINDWORX Academy.mp4
29-Direct Mail Campaign by Rory - MINDWORX Academy.mp4
30-Babies of the Borough by Sam - MINDWORX Academy.mp4
31-Call Center Scripts by Sam - MINDWORX Academy.mp4
32-Better Hand Hygiene by Sam - MINDWORX Academy.mp4
33-Selling French Fries by Sam - MINDWORX Academy.mp4
34-Designing Job Ads by Matej - MINDWORX Academy.mp4
35-Sales Funnel Conversions by Matej - MINDWORX Academy.mp4
36-Landing Page by Matej - MINDWORX Academy.mp4
37-Creating Healthy Habits by Matej - MINDWORX Academy.mp4
10 - Thank You
Files
38-Thank you - MINDWORX Academy.mp4
11 - Worksheets
Files
MWA_Anchoring.pdf
MWA_ChoiceOverload.pdf
MWA_Decoy.pdf
MWA_Defaults.pdf
MWA_Fairness.pdf
MWA_Foreword.pdf
MWA_Friction.pdf
MWA_Loss-aversion.pdf
MWA_Perceived-effort.pdf
MWA_PowerOfFree.pdf
MWA_Reciprocity.pdf
MWA_Salience.pdf
MWA_Social-proof.pdf
MWA_TestAndIterate.pdf
MWA_Uncertainty.pdf
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Behavioral economics and psychology play a crucial role in marketing, as they provide valuable insights into consumer behavior and decision-making processes. Understanding these principles can help marketers optimize their strategies and increase conversions.

One way to gain a deeper understanding of how behavioral economics and psychology can be applied in marketing is through the Mindworx Masterclass. This on-line masterclass is designed to provide marketers with a step-by-step framework on how to incorporate insights from years of research in consumer psychology and behavioral economics into their marketing efforts.

The Masterclass is divided into four parts, each produced in a different location around the world and created by leading experts in the field. It offers a comprehensive overview of 24 powerful psychological concepts that can be used to increase conversions across various marketing channels.

Participants in the Masterclass will receive a wealth of valuable information, including video lectures, custom-created content, guiding questions, industry examples, and case studies. By completing the Masterclass and passing the final quiz, participants will also receive a certificate to highlight their new skills and knowledge.

The Masterclass is ideal for marketers looking to improve conversion rates, freelance consultants seeking to bring new insights to their clients, individuals involved in B2B or B2C marketing strategies, copywriters, and behavioral economics practitioners looking for new case studies and inspiration.

Behavioral economics is a practical field that focuses on understanding how people make decisions and what drives their behavior. By applying insights from behavioral economics to marketing, marketers can better understand, predict, and influence consumer behavior, ultimately leading to improved results.

The Masterclass teaches participants how to tap into the unconscious aspects of consumer decision-making, influence purchasing decisions, and enhance overall marketing strategies. By understanding how consumers think and react, marketers can tailor their campaigns to better meet the needs and preferences of their target audience.

The instructors of the Masterclass are four renowned experts in the field of behavioral economics, each with years of experience working with top companies to shape consumer behavior and purchasing decisions. Their combined expertise and practical insights provide participants with a comprehensive understanding of how behavioral economics can be applied in marketing.

The Masterclass content is divided into seven chapters, each containing video lectures and accompanying eBooks. Participants are encouraged to watch the video lectures first, followed by reading the corresponding eBook to gain a deeper understanding of the concepts discussed.

In conclusion, the Mindworx Masterclass offers marketers a unique opportunity to enhance their understanding of behavioral economics and psychology in marketing. By incorporating insights from these fields into their strategies, marketers can increase conversions, improve results, and stay ahead of the competition. With valuable content, expert instructors, and practical insights, the Masterclass is a must for any marketer looking to elevate their skills and achieve greater success in their marketing efforts. So, invest in your career and sign up for the Mindworx Masterclass today to unlock the full potential of behavioral economics and psychology in marketing!


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